Like, Comment, Subscribe

Daily video viewing time on YouTube worldwide exceeds one billion hours. Every minute, more than five hundred hours of additional material is uploaded to the website, an unprecedented technical achievement. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed and paid for online content. Everyone knows YouTube. But nobody really knows how it works. This book is the first to rivetingly capture the technological and business model behind YouTube through the accounts of the people who run it and the famous stars born of it. It details how YouTube helped its parent company Google gain unimaginable power, while chronicling a media revolution and the frenzied race of an entire industry. Most of all, though, it captures how dedication to a simple idea—let anyone rebroadcast content online and make money from it—unleashed an out-of-control addiction and outrage machine that reshaped modern reality.Mark Bergen, Senior Editor in technology at Bloomberg, who probably knows Google better than any other editor in Silicon Valley, having made many revelations reporting on its successes and scandals, this book tells a compelling story of its technological and creative genius, but also the infamy that undermined it.

Category: Business - Management - Leadership
Book age category: 18+
Form pages: 568
Dimensions: 14 x 21
Weight: 0.7 kg